In a move that's stirring both excitement and controversy, Chevrolet is preparing to resurrect the iconic Camaro name — but not as the fire-breathing muscle car fans remember. Instead, the legendary badge will be reborn on an all-electric SUV, aimed squarely at the rapidly growing performance EV segment.
A New Era for an American Legend
According to recent industry reports, General Motors plans to launch a Camaro-branded electric SUV by late 2026. This shift marks a dramatic departure from the Camaro's muscle-car heritage, as it transitions from gas-powered coupes to sleek, fastback-style EV crossovers.
The new model is expected to include multiple trims, including an SS and even a rumored ZL1 performance version. Pricing will reportedly range from $36,000 to over $65,000, targeting a wide audience — from daily EV drivers to enthusiasts looking for a high-performance edge.
Target: Ford Mustang Mach-E
Chevy's EV Camaro SUV is widely seen as a direct response to the Ford Mustang Mach-E, which successfully carved out a niche by blending electric performance with an iconic nameplate. Much like the Mach-E, the electric Camaro will likely emphasize acceleration, technology, and style over raw V8 power.
If executed well, this strategy could help Chevrolet attract a new generation of buyers who care less about fuel and more about features — like fast charging, digital cockpits, and over-the-air updates.
Fans Divided
Predictably, not everyone is thrilled.
Many loyalists — especially those who grew up admiring the Camaro for its rumbling V8 engines and street-racing prowess — see this move as a betrayal of the car's legacy. On forums and social media, some have called it "the worst decision ever" and accused Chevy of abandoning its roots.
But others argue this is simply the natural evolution of the auto industry. As electrification accelerates, legacy automakers must adapt or risk being left behind. The name might stay the same, but the game is changing.
Will It Work?
While purists may scoff, Chevy could be onto something. EV SUVs are one of the fastest-growing segments in the market. And if the Camaro EV SUV delivers on performance, range, and style — it could very well bring new energy (literally and figuratively) to a name that was recently discontinued after decades of on-again, off-again production.
Chevrolet has yet to confirm final specs or release imagery, but anticipation is building. Whether it turns out to be a brilliant reinvention or a brand misstep remains to be seen.
One thing's for sure: the future of American performance looks very different — and very electric.
